Technical cookies are used for the sole purpose of "... transmitting a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide such a service". They are not used for any other purpose and are normally installed directly by the data controller or operator of the website. Functional cookies are technical cookies and allow the user to navigate according to a number of selected criteria (e.g. language, products selected for purchase) in order to improve the service provided. Where analytics cookies are used directly by the website operator to collect information in aggregate and anonymous form on the number of users and how they visit the website, they are considered technical cookies. Therefore, the user's prior consent is not required for the installation of all types of technical cookies.

Profiling cookies are designed to create profiles of the user and are used to send advertising messages in line with the preferences expressed by the user while surfing the web. Due to the particular invasiveness that such devices may have in the user's private sphere, European and Italian legislation requires the user to be adequately informed on their use and thus express his or her valid consent. In particular, profiling cookies are used to display advertisements tailored to the user's interests: targeting or promotional cookies. These allow us to obtain detailed information about the user's navigation of the website (for example, the products or services most frequently viewed by a particular person). They also allow us to recognise a user who returns to the website. Where analytics cookies are used directly by the website operator to collect information not in aggregate and anonymous form on the number of users and how they visit the website, they are considered profiling cookies.